MSc in Business Development & Growth Hacking at Audencia

Programme overview

Full-time MSc taught in English on business development, sales and growth hacking, combining classroom teaching with applied cases from companies in Audencia's network. Includes the opportunity to obtain Salesforce certification. The degree is a Master of Science with the Grade de Master, state-recognised (visé) at Bac+5, registered at RNCP level 7 (Diplôme d'Études Supérieures en Management Global). The one-year entry can be taken as initial training or as an apprenticeship (two weeks in the company, one week at school).

Faculty: Audencia Business School | Department: MSc programmes | Duration: 1 year (after Bac+4) or 2 years (after Bac+3) | Study mode: full-time; taught in English | Intake: September 2027 (01/09/2027) | Location: Nantes, Pays de la Loire, France

What you will study

Year one is Global Management in Nantes: Managing Data & AI, Managing Diverse and Intercultural Workforce, Strategizing in Uncertain Times, Managing International Projects and Designing Circular Business Models, plus one business track. Year two is the specialisation, followed by an internship or work experience in France or abroad (4 to 12 months) and a master thesis. The specialisation covers key-account development, growth hacking and sales strategy through company cases.

Career pathways

Key account manager (B2B and retail), business developer (digital companies, start-ups, consulting), category manager, business analyst and sector manager in fast-moving consumer goods.

Official programme page

Application information

Entry requirements

The one-year entry (Bac+4) offers a choice between initial training and an apprenticeship contract. Admission by file and motivation interview, with rolling admissions until places are filled. Two-year route: Bac+3 or equivalent (minimum 180 ECTS) and an English score of at least TOEFL iBT 84, TOEIC 655, IELTS 6.5 or Cambridge 175. One-year route: Bac+4 or equivalent (minimum 240 ECTS) and a semester abroad. Application file: CV in English, post-baccalaureate transcripts, enrolment certificate or diploma, English test result under two years old, copy of passport or ID. Apply on candidat.audencia.com (EUR 100 application fee, free for scholarship holders); international candidates with a non-French diploma apply through the international recruitment office ([email protected]).

EUR 19,900 for the whole programme. One-year programme (Bac+4 entry). Tuition only; an additional service fee of EUR 500 per year applies. Source

Intake: September 2027 (01/09/2027)

Duration: 1 year (after Bac+4) or 2 years (after Bac+3)

Apply through the official page: https://candidat.audencia.com

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