MSc in Brand Strategy & Product Management at Audencia

Full-time MSc taught in English at Audencia's Atlantic Campus in Nantes, focused on brand management, brand strategy and operational product management with consumer expectations at the centre. Teaching uses real cases with partner companies and addresses the societal responsibility of brands. The degree is a Master of Science with the Grade de Master, state-recognised (visé) at Bac+5, registered at RNCP level 7 (Diplôme d'Études Supérieures en Management Global).

Faculty: Audencia Business School  |  Department: MSc programmes  |  Duration: 1 year (after Bac+4) or 2 years (after Bac+3)  |  Study mode: full-time; taught in English  |  Intake: September 2027 (01/09/2027)  |  Location: Nantes, Pays de la Loire, France

What you will study

Year one is Global Management in Nantes: Managing Data & AI, Managing Diverse and Intercultural Workforce, Strategizing in Uncertain Times, Managing International Projects and Designing Circular Business Models, plus one business track. Year two is the specialisation, followed by an internship or work experience in France or abroad (4 to 12 months) and a master thesis. The specialisation covers brand communication in the digital age, consumer data analysis and innovation, with a critical marketing workshop.

Career pathways

Product manager, brand manager, marketing manager, category manager and brand communications manager in consumer goods, services and the social economy, at B2B and B2C brands, retailers, digital brands, advertising agencies and start-ups.

Official programme page