Virginia Tech campus

Arts & Humanities

BA Sports Media and Analytics at Virginia Tech

Virginia Tech, United States

Programme overview

The Sports Media and Analytics Major prepares you to produce and deliver sports news, consider ways to promote the sports industry, and analyze data related to sports accomplishments, fan participation, and social media. Our students work with faculty who have extensive experience in sports journalism, broadcast play-by-play, and public relations. Students find internships with ESPN, Fox Sports, sports teams, and television stations. Students do on-campus sports reporting for the Collegiate Times and Virginia Tech TV. They complete production and play-by-play work for the VT Athletics Department. The new ACC network will also offer local production opportunities.

Faculty: College of Liberal Arts and Human Sciences  |  Study mode: full-time  |  Location: Blacksburg, VA, United States

What you will study

120 credit hours in total. Sample required courses: COMM 1004 First-Semester Experience in Communication; COMM 1014 Introduction to Communication; COMM 2024 Media Writing; COMM 2084 Media and Society; COMM 2094 Communication and Issues of Diversity; COMM 2124 Introduction to Communication Research.

Official programme page

Application information

Entry requirements

Open to first-year applicants. Admission is through Virginia Tech undergraduate admission to the College of Liberal Arts and Human Sciences; no separate programme-specific requirement is listed for this major.

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