BS Consumer Behavior and Marketplace Studies at University of Wisconsin-Madison

Programme overview

The Bachelor of Science degree in  Consumer Behavior and Marketplace Studies integrates research and knowledge from sociology, psychology, marketing, public affairs, economics and finance to understand, develop and improve the global customer experience. Students learn to analyze and solve problems from a people-first, and therefore a consumer-first perspective. Our experienced faculty guide students through an applied and project-based curriculum that prepares them for careers in a variety of diverse and rapidly growing companies around the world.

Faculty: School of Human Ecology | Department: School of Human Ecology BS Requirements | Duration: 120 credits | Study mode: full-time | Location: Madison, WI, United States

What you will study

The degree requires 120 credits in total. Courses listed in the requirements include MATH 112 College Algebra; MATH 114 Precalculus; STAT 301 Introduction to Statistical Methods; STAT 371 Introductory Applied Statistics for the Life Sciences; PSYCH 210 Basic Statistics for Psychology; ECON 310 Statistics: Measurement in Economics.

Official programme page

Application information

Entry requirements

Applies to School of Human Ecology, not specific to this major: Current UW–Madison Students Students in their first year of enrollment at UW-Madison No application required. All students who meet the requirements listed below are able to declare. For information on how to declare, see: https://go.wisc.edu/sohe-declare . Courses required to get in None. GPA requirements to get in First-semester students have no GPA requirement to declare. Non-first-semester students within their first year of enrollment at UW-Madison: Minimum 2.750 cumulative GPA based on all UW-Madison coursework. Credits required to get in None. Other Must be in good academic standing with their current school or college. All other students (who do not meet the declaration criteria above) How to get in Application required.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

First-year entry terms: Fall (Early Action and Regular Decision) and Spring. Transfer entry terms: Fall (Priority and Regular Decision) and Spring.

First-year Fall Early Action: application deadline November 1, materials deadline November 9, decision on or before January 31. Fall Regular Decision: application deadline January 15, materials deadline January 22, decision on or before March 31. Spring Regular Decision: application deadline October 1, materials deadline October 15, decision on or before December 31. First-year fall and spring applications open August 1. Early Action is non-binding.

Transfer Fall Priority: application deadline February 1, materials deadline February 16, decision on or before March 31. Fall Regular: application deadline March 1, materials deadline March 15, decision on or before April 30. Spring Regular: application deadline October 1, materials deadline October 15, decision on or before December 31. Fall transfer applications open December 1; spring transfer applications open August 1.

Apply via the Common Application or the Universities of Wisconsin Application. The application fee is $80 US and is non-refundable; fee waivers are available for applicants with financial hardship. ACT and SAT scores are optional for students applying for admission through the spring 2028 term (application deadline October 1, 2027).

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