BBA Business Administration: Marketing at University of Wisconsin-Madison

Programme overview

If you’re a strategic thinker and a creative problem-solver, then advancing in a career in marketing could be a good choice for you. Marketing is a diverse field that involves in-demand skills desired by top employers, large and small. It’s also a growing field, particularly in the digital realm.

Faculty: Wisconsin School of Business | Department: School of Business BBA Requirements | Duration: 120 credits | Study mode: full-time | Location: Madison, WI, United States

What you will study

The degree requires 120 credits in total. Courses listed in the requirements include MARKETNG 305 Consumer Behavior; MARKETNG 310 Marketing Research; MARKETNG 460 Marketing Strategy.

Official programme page

Application information

Entry requirements

Applies to Wisconsin School of Business, not specific to this major: Students applying to the BBA in Business Administration-Marketing program apply through UW-Madison Online . UW–Madison Online undergraduate programs are for those applying as transfer students (i.e., those transferring at least 12 college credits). UW-Madison re-entry students may also be considered. For more information, visit the UW-Madison Online admissions website .

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

First-year entry terms: Fall (Early Action and Regular Decision) and Spring. Transfer entry terms: Fall (Priority and Regular Decision) and Spring.

First-year Fall Early Action: application deadline November 1, materials deadline November 9, decision on or before January 31. Fall Regular Decision: application deadline January 15, materials deadline January 22, decision on or before March 31. Spring Regular Decision: application deadline October 1, materials deadline October 15, decision on or before December 31. First-year fall and spring applications open August 1. Early Action is non-binding.

Transfer Fall Priority: application deadline February 1, materials deadline February 16, decision on or before March 31. Fall Regular: application deadline March 1, materials deadline March 15, decision on or before April 30. Spring Regular: application deadline October 1, materials deadline October 15, decision on or before December 31. Fall transfer applications open December 1; spring transfer applications open August 1.

Apply via the Common Application or the Universities of Wisconsin Application. The application fee is $80 US and is non-refundable; fee waivers are available for applicants with financial hardship. ACT and SAT scores are optional for students applying for admission through the spring 2028 term (application deadline October 1, 2027).

Explore more study programmes

Business