PgDip Advertising and Marketing Communications at University of West London

Supercharge your marketing career, challenge your creativity and learn how to design meaningful campaigns that stand out from the crowd on our PgDip in Advertising and Marketing Communications. This course will give you the skills, knowledge and confidence to flourish in the always-evolving advertising and marketing industries. Throughout your studies, you will work on briefs requiring you to develop creative campaigns across mediums such as digital advertising, social media, direct mail, video, TV, press, poster, radio and more, with an overall emphasis on 360-degree campaigns that work across all media.

Duration: 9 months full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: London, England, United Kingdom

What you will study

On this PgDip Advertising and Marketing Communications course, you will gain an in-depth understanding of advertising strategy, creative advertising and branding. From looking closely at consumer behaviour (behavioural economics) through to developing marketing strategies and creative campaigns that engage consumers, you will build up a comprehensive base of practical knowledge. The course focuses on the core principles and contemporary practices of advertising and marketing communications. Modules include: Branding; Advertising Strategy; Personal Professional Brand; Career Playbook; Creative Advertising; Industry; Research for the Creative Industries.

Career pathways

When you graduate from this Advertising and Marketing Communications course you will be qualified for a broad range of careers, from a creative director to a communication consultant. Job roles include: brand and design manager; marketer; creative director; senior designer; design team leader; art director; advertising manager; account planner.

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