BA (Hons) Advertising and Public Relations at University of West London

Programme overview

Are you a creative, innovative spirit with a big-picture business view? Do you like doing a variety of different things creatively and conceptually? Then our interdisciplinary BA (Hons) Advertising and Public Relations course is for you.

Duration: 3 years full-time | Study mode: full-time | Intake: September 2027 | Location: London, England, United Kingdom

What you will study

This interdisciplinary course is designed to provide you with a holistic view of marketing, advertising and PR, helping you understand how the communications industry works as a whole. This well-rounded perspective will make you ready for the range of opportunities that exist for graduates in our field, including roles at agencies, businesses, non-profits, and public sector organisations. content creation for social media and other digital platforms. Modules include: Introduction to Contemporary Promotional Culture; Introduction to Consumer Behaviour and Trends; Brand Design; Media Presentation Skills; Communication Design - Story; Research, Data and Insight; Creative and Art Direction; Campaigns; Internship - Industry Experience; Emerging Technologies & Other Realities.

Career pathways

Once you graduate you could go on to work in many different roles within advertising, public relations, marketing and business. Other students continue their studies at the postgraduate level after they complete the BA (Hons) Advertising and Public Relations course. Job roles include: Advertising; creative director; art director; designer; copywriter; content strategist or creator; account manager or client services; media planner or strategist.

Official programme page

Application information

Entry requirements

104; UCAS points required; from level 3 qualifications; These can include: A Levels at grade B, C and C, or above. BTEC Extended Diploma with Distinction, Merit, Merit; Access to HE Diploma; T Levels. You also need GCSE English and Maths (grade 9 – 4 / A* - C) or Level 2 equivalents. Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis. Level 5 (year 2) entry To directly enter the second year of this course, you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area. Level 6 (year 3) entry To directly enter the third year of this course, you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, foundation degree or HND in a related subject area. IELTS 6.0 overall or above. You need to meet our English language requirement – a minimum of IELTS 5.5 for each of the four individual components (Reading, Writing, Speaking and Listening). UCAS/course code: NP56.

Domestic applicants: GBP 10,050 a year (2027/28). Tuition for: Full-time (3 years, September 2027). Source

International applicants: GBP 17,250 a year (2027/28). Tuition for: Full-time (3 years, September 2027). Source

Intake: September 2027

Duration: 3 years full-time

Apply through the official page: https://www.uwl.ac.uk/study/undergraduate/how-apply-undergraduates

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