MSc Digital Marketing at University of West London

Programme overview

Our MSc Digital Marketing degree is a multi-dimensional and dynamic course that will equip you with the knowledge and skills required to become a future strategic decision-maker and creative problem solver in digital marketing. Throughout this digital marketing Masters, you will learn how to effectively analyse, communicate and operate in competitive local and global contexts, preparing you to be a highly successful digital marketing professional within a rapidly evolving industry.

Duration: 1 year full-time; 16 months full-time; 19 months extended masters; 15 months extended masters; 20 months enhanced extended masters; 19 months enhanced extended masters | Study mode: full-time | Intake: September 2027, February 2027, October 2026, June 2027 | Location: London, England, United Kingdom

What you will study

This MSc Digital Marketing course will enable you to master the critical analysis of data and the application of appropriate digital tools and technologies to provide creative and strategic digital marketing solutions and strategies. Each module contains the latest content relevant to present-day practice within the digital marketing industry and embeds key skills required for digital marketing practitioners, such as management skills for marketing professionals and research methods in marketing. Modules include: Digital Tools; Global Brand Management and Leadership; Strategic Marketing and Psychology in a Digital Era; Digital Retail Environments – New Paths to Purchase; Content Marketing and Campaign Management; Innovation, Creativity and Digital Futures; Digital Marketing Dissertation; Digital Marketing Consultancy Project.

Career pathways

Our MSc Digital Marketing course sets out to help you become a confident digital marketer. Having a recognised qualification on your CV can improve your chances of finding a digital marketing role or taking the next step on your career progression. Job roles include: SEO; PPC; Mobile; Email; Content; Display; Social; Analytics.

Official programme page

Application information

Entry requirements

You should have a recognised business/marketing honours degree (2:2 or above) from a UK university or equivalent. Other recognised degrees alongside 2+ years of experience in a marketing role will also be considered. UWL also considers applications from those who do not have a marketing-related degree or direct work experience in a marketing field but have a demonstrable ambition or requirement to improve their knowledge in the area. In this case, the applicant would be invited to interview and may also be required to undertake a short-written paper in order to assess their suitability for the academic demands of the course. All applications are considered on an individual basis. Find out more about our processes for recognising previous experience; Extended Masters Degree. To study the Extended Masters programme, you will need: a Bachelor's degree. international students need to meet our English language requirements of IELTS 6.5 or above and a minimum of 5.5 for each of the individual components (Reading, Writing, Speaking and Listening). Enhanced Extended Masters Degree. To study the Enhanced Extended Masters programme, you will need: international students must meet our English language requirements at IELTS 6.0 or above, and a minimum of 5.5 for each of the individual components (Reading, Writing, Speaking and Listening). Please note: If you qualify for a regular Masters, you will not be accepted on the Extended Masters or Enhanced Extended Masters course. IELTS 6.5 overall or above.

Domestic applicants: GBP 11,200 a year (2027/28). Tuition for: Full-time (1 year, September 2027). Source

International applicants: GBP 17,750 a year (2027/28). Tuition for: Full-time (1 year, September 2027). Source

Intake: September 2027, February 2027, October 2026, June 2027

Duration: 1 year full-time; 16 months full-time; 19 months extended masters; 15 months extended masters; 20 mo

Apply through the official page: https://www.uwl.ac.uk/study/postgraduate/how-apply-postgraduates

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