BA (Hons) Business Studies with Digital Marketing at University of West London

Programme overview

This BA (Hons) Business Studies with Digital Marketing degree offers a unique opportunity to gain practical skills and knowledge in business and digital marketing, equipping you for a successful career in these fields. The course is delivered in a series of cycles integrating theory, skills, and practical elements. Each cycle introduces important foundational frameworks and helps you put theory into practice across a range of real-world scenarios and contexts.

Duration: 3 years full-time | Study mode: full-time | Intake: September 2027 | Location: London, England, United Kingdom

What you will study

This BA (Hons) Business Studies with Digital Marketing course was developed in response to the growing need for business management professionals to play an active role in acquiring, converting and retaining customers using digital channels. Success in delivering products and services to the market and sustaining competitive advantage is increasingly driven by streamlined processes. These processes have increased the need for individual employees to become confident, evidence-based decision-makers. Modules include: Principles of Management; Professional Skills; Management in Practice; Principles of Digital and Social Media Marketing; Employability Skills; Analysis of Real World Issues; Marketing and Brand Management; Web Design and Development; Social Media and Analytics; Organisational Behaviour.

Career pathways

As a graduate of the BA (Hons) Business Studies with Digital Marketing degree you will be able to apply for a range of careers across many sectors and industries. Your studies will equip you with knowledge and skills that will appeal to an array of organisations. Job roles include: business administration; sales; retail management; market research; business data analysis; junior management.

Official programme page

Application information

Entry requirements

112; UCAS points required; from level 3 qualifications; These can include: A Levels at grade B, B and C, or above. BTEC Extended Diploma with Distinction, Merit, Merit; Access to HE Diploma; T Levels. You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents. Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis. Level 5 (year 2) entry To directly enter the second year of this course, you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area. Level 6 (year 3) entry To directly enter the third year of this course, you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, foundation degree or HND in a related subject area. IELTS 6.0 overall or above. You need to meet our English language requirement – a minimum of IELTS 5.5 for each of the four individual components (Reading, Writing, Speaking and Listening). UCAS/course code: N1N7.

Domestic applicants: GBP 10,050 a year (2027/28). Tuition for: Full-time (3 years, September 2027). Source

International applicants: GBP 17,250 a year (2027/28). Tuition for: Full-time (3 years, September 2027). Source

Intake: September 2027

Duration: 3 years full-time

Apply through the official page: https://www.uwl.ac.uk/study/undergraduate/how-apply-undergraduates

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