MA Event and Experience Design at University of West London

Programme overview

The MA Event and Experience Design prepares the next generation of creative professionals to shape the future of the rapidly expanding experience economy, which is estimated to be worth over £140 billion in the UK alone. As organisations increasingly compete through memorable, meaningful and sustainable experiences, this Masters course will give you the creative, strategic skills to design experiences that engage people and create lasting impact. Unlike traditional event management degrees, this course focuses on designing experiences rather than simply managing events.

Duration: 1 year full-time; 2 years part-time | Study mode: full-time (part-time available) | Intake: September 2027 | Location: London, England, United Kingdom

What you will study

The MA Event and Experience Design course is an innovative, industry-focused course that prepares you to become a creative leader in the rapidly growing experience economy. A term used to describe the tourism industry's focus on offering unique and memorable experiences, the experience economy has become a major driver of the tourism industry, with destinations across the world competing to offer an array of unique and exciting experiences. Modules include: Experience and Transformation Economy; Sensory and Multi-Sensory Experience Design; The Art of Storytelling; Applied Neuropsychology of Experience; Experiential Event Operations; Immersive Technology in Experience Design; Experience Design in Practice.

Career pathways

MA Event and Experience Design course graduates will be equipped for a range of careers in the creative sector and beyond. Career pathways may include experience design, experiential marketing, hospitality innovation, visitor experience, destination management, brand experience, customer experience (CX), creative consultancy and related leadership roles. Job roles include: Experience Designer; Customer Experience Designer; Guest Experience Manager; Food and Beverage Experience Manager; Restaurant Experience Manager; Experiential Marketing Manager; Brand Experience Designer; Hospitality Experience Manager.

Official programme page

Application information

Entry requirements

You should have a good honours degree (2:2 or above) from a UK university or equivalent. We may also offer you a place based on work experience or previous learning. All applications are considered individually. Find out more about our processes for recognising previous experience . If you don’t have standard academic qualifications then we usually need an academic and a personal reference stamped by an employer / organisation. If you are from the UK then you may also be asked to attend an interview. Prospective students who do not fully meet these requirements are still encouraged to apply as other personal and professional experiences may be relevant to meet the threshold requirements. Offer decisions are made on a case-by-case basis and prospective students may be interviewed before an offer is made. You need to meet our English language requirement - a minimum of IELTS 6.5, with at least 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).

Domestic applicants: GBP 11,200 a year (2027/28). Tuition for: Full-time (1 year, September 2027). Source

International applicants: GBP 17,750 a year (2027/28). Tuition for: Full-time (1 year, September 2027). Source

Intake: September 2027

Duration: 1 year full-time; 2 years part-time

Apply through the official page: https://www.uwl.ac.uk/study/postgraduate/how-apply-postgraduates

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