University of West London campus

Arts & Humanities

MA Digital Media, Culture and Economy at University of West London

University of West London, United Kingdom

Programme overview

The digital world is transforming the ways in which we work, create and connect. Our MA in Digital Media, Culture and Economy offers a chance to explore these changes, understand their impact and reflect upon our collective future. This forward-thinking digital culture MA course offers a comprehensive, research-based approach to understanding the cultural and economic shifts driven by digital technologies.

Duration: 1 year full-time; 2 years part-time  |  Study mode: full-time (part-time available)  |  Intake: September 2027  |  Location: London, England, United Kingdom

What you will study

Unlike more traditional digital media or digital business courses, our digital culture MA combines insights from media studies, cultural theory and political economy. The course is structured around two intensive core modules: 'Labour in an Age of Platform Capitalism' and 'Political Economy and Emerging Technologies'. These are designed to provide an in-depth foundation in issues around digital work and emerging technologies. Modules include: Labour in an Age of Platform Capitalism; Political Economy and Emerging Technologies; Researching the Digital; Research Dissertation; Production and Distribution of Digital Media and Culture; The Cultural Politics of Innovation; Design in the Digital Economy; Digital Spaces: From Home to Hemisphere; What our students say; 2nd London university for student satisfaction - National Student Survey 26*.

Career pathways

Graduates from this course are suited to careers in a wide spectrum of digital-facing roles in the media and cultural industries. Our digital culture MA also offers an excellent foundation for a future PhD . Job roles include: digital marketing and communications; digital project management; journalism, broadcasting and publishing; advertising and public relations management; digital media consultancy; technology and economic research.

Official programme page

Application information

Entry requirements

Each application will be assessed on its own merits, but applicants are typically expected to have an honours degree (2.1 or above) from a UK university, or its equivalent: an honours degree from any university in the UK or Republic of Ireland, or. an honours degree from an approved institution of higher education outside the UK and Republic of Ireland, or. a recognised equivalent professional qualification. Exceptions can be made in appropriate cases, and we welcome applicants without formal qualifications but with relevant experience (for example, work experience in the creative or cultural industries, in digital policy or in digital media). Applicants who fulfil the above criteria will be considered on the basis of a personal statement, to be assessed by the Course Leader. In cases where the suitability of the applicant is unclear, they may be invited to a 20-minute interview with members of the course team (either in person or via video conference). IELTS 6.5 overall or above. You need to meet our English language requirement of 6.5 overall score for IELTS, with a minimum of 5.5 for each of the four individual components (Reading, Writing, Speaking and Listening).

Domestic applicants: GBP 11,200 a year (2027/28). Tuition for: Full-time (1 year, September 2027). Source

International applicants: GBP 17,750 a year (2027/28). Tuition for: Full-time (1 year, September 2027). Source

Intake: September 2027

Duration: 1 year full-time; 2 years part-time

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