MA Advertising and Marketing Communications at University of West London

Supercharge your marketing career, challenge your creativity and learn how to design meaningful campaigns that stand out from the crowd on our Masters in Advertising and Marketing Communications. This course will give you the skills, knowledge and confidence to flourish in the always-evolving advertising and marketing industries. Throughout your studies, you will work on briefs requiring you to develop creative campaigns across mediums such as digital advertising, social media, direct mail, video, TV, press, poster, radio and more, with an overall emphasis on 360-degree campaigns that work across all media.

Duration: 1 year full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: London, England, United Kingdom

What you will study

On our Masters in Advertising and Marketing Communications, you will gain an in-depth understanding of advertising strategy, creative advertising and branding. From looking closely at consumer behaviour (behavioural economics) through to developing marketing strategies and creative campaigns that engage consumers, you will build up a comprehensive base of practical knowledge during your Masters in advertising. The course focuses on the core principles and contemporary practices of advertising and marketing communications. Modules include: Branding; Advertising Strategy; Personal Professional Brand; Career Playbook; Creative Advertising; Industry; Research for the Creative Industries; Masters Project/Dissertation.

Career pathways

A Masters in Advertising and Marketing Communications prepares you for employment in advertising and marketing as a strategist or creative. However, our course will also allow you to gain transferable skills that will equip you for many other roles once you graduate. Job roles include: art director; copywriter; planner; creative; strategist; brand strategist; marketing executive; account manager.

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