BSc (Hons) Marketing and Social Media at University of West London

This marketing and social media course is an ideal way of building up your marketing knowledge and skills in the fast-changing world of interactive platforms. You will learn about the marketing mix and how to add to it through strategically planned online campaigns as well as how to implement the campaigns and measure them effectively. In particular, the course offers an insight into the marketing field of social media and performance marketing.

Duration: 3 years full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: London, England, United Kingdom

What you will study

Social media marketing is an important tool within digital marketing as it allows its users to utilise social media to advertise, communicate or review products and services. The outcome is to increase brand awareness, increase customer base and improve customer relations. Social media platforms (e.g. Modules include: Principles of Marketing; Professional Skills; Principles of Advertising; Principles of Digital and Social Media Marketing; Workplace Employability Skills; Market Data Analysis; Marketing and Brand Management; Web Design and Development; Social Media and Analytics; Enterprise and Business Development.

Career pathways

There are several career progression routes you can pursue upon successful course completion including in marketing, social media marketing and market research. Further study can be undertaken upon course completion. Job roles include: marketing; social media marketing; campaign management; consultancy; market research.

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