BA (Hons) Fashion Industry: Marketing, Buying and Promotion at University of West London

Programme overview

Study our forward-thinking fashion industry degree at UWL and we will help you become a skilled and industry-ready graduate who can combine creative business acumen with strategic and innovative thinking. Written in partnership with fashion industry experts and professionals, this BA (Hons) Fashion Industry: Marketing, Buying and Promotion degree has been developed in direct response to the needs of the rapidly changing and fast-paced global fashion market.

Duration: 3 years full-time | Study mode: full-time | Intake: September 2027 | Location: London, England, United Kingdom

What you will study

On this BA (Hons) Fashion Industry: Marketing, Buying and Promotion course, your journey begins with an in-depth exploration of the fashion industry. At Level 4, you will be introduced to the fundamentals of marketing, buying, and promotion, before choosing one of the following specific pathways at the end of the year: This flexible structure allows you to discover your strengths before tailoring your degree to your career ambitions. We believe in learning by doing. Modules include: Consumer Experience and Analysis; Creative Visual Promotion; Fashion and Culture Forecasting; Digital Design Skills (double module); Fashion Product: Concept to Consumer (Buying and Management pathway); Introduction to Fashion Branding and Marketing (Branding and Marketing pathway); Fashion Image Communication (Promotion and Imaging pathway); Collaboration (Level 4); Fashion Visual Merchandising; Social Responsibility and Sustainable Practice.

Career pathways

Fashion industry graduates will be ready to innovate as confident industry professionals. The skills you will develop on our fashion industry course are transferable to numerous roles within the fashion industry and related fields. Job roles include: brand and marketing specialist; retail management; e-commerce management; CRM and retail client engagement; wholesale brand management; trend forecasting; data analysis/ insights; visual merchandising.

Official programme page

Application information

Entry requirements

104; UCAS points required; from level 3 qualifications. Normally in a minimum of two subject areas. We expect a percentage of these to be at GCEA/VCE A Level. Points generated by GCE AS/VCE AS Level and Key Skills qualifications will be considered. GCSE English and Maths at Level 4 or above (or equivalent); IB Points: 26; BTEC National Diploma: Pass; Access: Pass. You do not need to have a background in fashion necessarily, however, it is important to demonstrate the following attributes upon application: Commitment and interest in the fashion subject area. Problem-solving skills and ability to communicate; Ability to research and complete tasks; Can interpret and organise information; Can work in a team. Demonstrate career aspiration/ambition via portfolio/sketchbook development and/or a personal statement. Knowledge of current affairs and debates in the fashion industry. Applicants may be asked to submit a sample of written or portfolio work to be shortlisted for a place. Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis. Level 5 (year 2) entry To directly enter the second year of this course, you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area. Level 6 (year 3) entry To directly enter the third year of this course, you need to show appropriate knowledge and experience. UCAS/course code: W23A.

Domestic applicants: GBP 10,050 a year (2027/28). Tuition for: Full-time (3 years, September 2027). Source

International applicants: GBP 17,250 a year (2027/28). Tuition for: Full-time (3 years, September 2027). Source

Intake: September 2027

Duration: 3 years full-time

Apply through the official page: https://www.uwl.ac.uk/study/undergraduate/how-apply-undergraduates

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