BCom Marketing at University of the Witwatersrand

Programme overview

The role of marketing in business is to build brand profiles and persuade people to buy products. Technology, travel, entertainment, services, apps and games - even your favourite musician or sports team - all of these are marketed. Are you fascinated by trends and why certain brands are more successful than others? Do you ever wonder what makes last season’s ‘must-haves’ suddenly ‘so last year’?

Faculty: Commerce, Law and Management | Department: Business Sciences | Duration: 3 years | Study mode: full-time | Location: Johannesburg, Gauteng, South Africa

What you will study

Major Combinations; Management; Information Systems; Psychology; Finance; Economics; Human Resource Management; Majoring in Marketing comprises the following courses:; Principles of Marketing; Consumer Behaviour; Retail Management; Integrated Marketing Communication; Service Innovation and Marketing; Marketing Research; Marketing Strategy; Digital Marketing

Career pathways

Chief Marketing Officer Marketing Manager Digital Marketing Manager Social Media Manager Digital Content Manager Brand Manager Advertising and Promotions Manager Market Research Manager Public Relations Manager Sales Manager Our graduates are employed in various industries including, but not limited to, fast-moving consumer goods, the beverage industry, retail, banking, insurance, telecommunicatio

Official programme page

Application information

Entry requirements

Minimum APS: 38. APS 38+ English Home Language OR First Additional Language Level 5 Mathematics Level 5 Waitlisting Applicants with an APS of 35-37, as well as English Level 5 and Mathematics Level 5, will be wait-listed subject to place availability. International applicants

Tuition is charged per module, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Postgraduate applications are made online at www.wits.ac.za/applications; the closing date for each programme is listed in its course finder entry. The application fee is R200 (not payable by current Wits students applying online), paid via the Self-Service Portal or by EFT to the Wits University Application Fees account at FNB.

Apply through the official page: https://www.wits.ac.za/applications

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