MS Marketing at University of Tennessee, Knoxville

Programme overview

The MS in Marketing prepares students for marketing management careers through coursework and real-world experience building decision-making, analytical, communication and creative skills for a digital, global marketplace. Residential (Knoxville) and remote (Distance Education) formats are available; it is coursework only with no comprehensive exam.

Faculty: Haslam College of Business | Department: Department of Marketing | Duration: 32 graduate credit hours (residential students start in the second summer session and progress full-time) | Study mode: full-time | Location: Knoxville, TN, United States

What you will study

The 32-hour curriculum runs summer through spring: MARK 503 Marketing Strategy, MARK 504 Contemporary Consumer Behavior, MARK 536 Qualitative Marketing Insights, MARK 534 Data Visualization and Storytelling, MARK 538 Quantitative Marketing Insights, MARK 541 Managing Digital Marketing Campaigns, MARK 542 Marketing Innovations, MARK 543 Professional Selling for Marketers, MARK 544 Insights-Driven Innovation and MARK 550 Client-Based Consulting Project.

Career pathways

Marketing management.

Official programme page

Application information

Entry requirements

Applicants must meet Graduate School requirements, hold an undergraduate degree in business or equivalent (non-business degrees reviewed individually and may need additional coursework), submit faculty recommendation letters, and complete an interview. Non-UTK applicants must meet a minimum GPA (value not stated) and may need GMAT scores. Applicants whose native language is not English submit TOEFL or IELTS. Complete the Graduate School application and the Haslam College of Business application form. Haslam majors with a 3.30 cumulative GPA on track for 120 undergraduate hours may pursue early admission for up to 6 graduate credit hours.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms: Fall, Spring and Summer. Domestic applicants may apply up to two weeks before the start of the desired term unless the programme sets an earlier deadline.

International graduate applicants on F and J visas: Fall online submission April 15 and file completion May 15; Spring June 15 and October 1; Summer October 15 and February 15. Departmental deadlines may be earlier.

Apply through the official page: https://gradschool.utk.edu/

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