BS Marketing at University of Tennessee, Knoxville

Programme overview

This catalog page is the Business Analytics Concentration of the BS in Business Administration Marketing major. Marketing covers identifying customers, their needs and how to deliver superior value through product design, pricing, advertising, personal selling, promotion and distribution, within a broad business education.

Faculty: Haslam College of Business | Department: Marketing | Duration: 120-122 credit hours (8 terms) | Study mode: full-time | Location: Knoxville, TN, United States

What you will study

Courses include Consumer Behavior, Marketing Research and Insights, Marketing Strategy, Regression Modeling, Data Mining and Business Analytics, BAS electives and a marketing track (Customer and Brand Strategy, Digital and Visual Marketing or Professional Sales).

Career pathways

A marketing career typically begins in consumer or industrial sales or retailing and may lead to management in advertising, brand management, sales management, promotion management, marketing research and distribution.

Official programme page

Application information

Entry requirements

University of Tennessee, Knoxville first-year admission (university-wide, all undergraduate majors): decisions weigh high school and college grades reported on the Self-Reported Academic Record, ACT or SAT scores (essay not required), rigor of curriculum, recommended coursework, involvement and extracurricular activities. UT calculates a weighted core GPA from 16 recommended core units: 4 English, 4 math, 3 science, 1 American history, 1 European, world history or world geography, 2 of a single foreign language (or ASL) and 1 visual or performing arts; completing all 16 is strongly encouraged but not required. International applicants submit official secondary school transcripts, certificates or exam results and proof of English proficiency (exempt with, for example, two semesters of US college English composition at C or better); those meeting all requirements except English receive conditional admission. Haslam College of Business milestones: 2.5 cumulative GPA through the early terms; C or better in the pre-business core.

Requirements published at program group level.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms: Summer/Fall (first-year Early Action and Regular Decision) and Spring (first-year deadline December 15). Transfer students may enter Fall, Spring or Summer.

First-year Summer/Fall: Early Action submission November 1 and materials November 15; Regular Decision submission January 5 and materials January 20. First-year Spring: December 15. Confirmation deadline May 1. Decisions: Tennessee Early Action early December, out-of-state Early Action mid-December, Regular Decision early March.

Transfer application completion deadlines: Fall July 1, Spring December 15, Summer April 15. Enrollment confirmation: Fall August 1, Spring January 13, Summer May 15.

International undergraduate deadlines: Spring October 1 (confirmation November 1); Summer March 15 (confirmation April 1); Fall Early Action November 1 and Regular Decision January 5 (confirmation May 1).

The first-year application fee is $75 and nonrefundable; apply through the Common Application or the Go Vols application. Fee waivers are available to US citizens and permanent residents but not to international applicants. Standardized test scores are self-reported in the Go Vols portal and official scores are due May 15; Nursing applicants must include ACT/SAT scores.

International applicants pay the $75 nonrefundable undergraduate application fee and must show English proficiency (for example TOEFL iBT, Duolingo or PTE) unless exempt; conditional admission via the ELI carries a $50 application fee.

Apply through the official page: https://admissions.utk.edu/

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