MSc Marketing at University of Strathclyde

Programme overview

The MSc Marketing at Strathclyde Business School is aimed at non-business graduates and covers marketing theory and practice across private, public and third sectors, with research-led teaching and industry input. The programme is accredited by AACSB, EQUIS and AMBA, and students can specialise in International Marketing to graduate with an MSc International Marketing.

What you will study

Six core modules: Strategic Marketing Management, Consumer Behaviour, Brand Management and Strategy, Social Responsibility & Sustainability, Marketing Research in a Digital Age and Artificial Intelligence in Marketing, plus electives across Semesters 1 and 2. In Semester 3 students complete a capstone research project, either a theory-based dissertation or a practice-based Marketing Works live project.

Career pathways

Students receive a dedicated careers specialist, employability seminars, interview support and CV help, and work with the university Careers Service.

Official programme page

Application information

Entry requirements

Minimum second-class Honours degree, or overseas equivalent, in a non-marketing discipline; a business degree may be considered provided it does not contain significant marketing components. English language (first language not English): IELTS 6.5 overall with no individual score below 5.5. International applicants who do not meet the academic requirements can take the Pre-Masters Preparation Course at the Strathclyde International Study Centre.

Domestic applicants: GBP 16,050 a year (2026/27). Full-time MSc rate (table row covers MSC/PGDIP); Scotland and rest of UK Source

International applicants: GBP 32,800 a year (2026/27). Full-time MSc rate (table row covers MSC/PGDIP) Source

Intake: September

Duration: 12 months full-time

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