MSc Marketing (January) at University of Strathclyde

Programme overview

The MSc Marketing at Strathclyde Business School is aimed at non-business graduates and covers marketing theory and practice across private, public and third sectors, with research-led teaching and industry input. The programme is accredited by AACSB, EQUIS and AMBA, and students can specialise in International Marketing to graduate with an MSc International Marketing.

What you will study

Semester 1 comprises five core classes: Strategic Marketing Management, Consumer Behaviour, Brand Management and Strategy, Social Responsibility & Sustainability and Artificial Intelligence in Marketing. Semester 2 covers specialised study in Marketing Research in a Digital Age, Strategic Global Marketing, Data Analytics for Marketing and Integrated Marketing Communications. Over the autumn term students complete a capstone dissertation or Marketing Works live project.

Official programme page

Application information

Entry requirements

Minimum second-class Honours degree, or overseas equivalent, in a non-marketing discipline; a business degree may be considered provided it does not contain significant marketing components. English language (first language not English): IELTS 6.5 overall with no individual score below 5.5. International applicants who do not meet the academic requirements can take the Pre-Masters Preparation Course at the Strathclyde International Study Centre.

Domestic applicants: GBP 16,050 a year (2026/27). Scotland and England, Wales & Northern Ireland fee status; full-time Source

International applicants: GBP 32,800 a year (2026/27). International; full-time Source

Intake: January

Duration: 12 months full-time

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