MSc International Marketing at University of Strathclyde

The MSc International Marketing provides a strong foundation in marketing principles with specialised study in global marketing, for graduates wishing to operate internationally in fast-changing environments.

Faculty: Strathclyde Business School  |  Department: Department of Marketing  |  Duration: 12 months full-time  |  Intake: September  |  Study mode: full-time  |  Location: Glasgow, Scotland, United Kingdom

What you will study

Core modules: Strategic Global Marketing, Strategic Marketing Management, Consumer Behaviour, Brand Management & Strategy, Social Responsibility & Sustainability, Marketing Research in a Digital Age and Artificial Intelligence in Marketing; electives include International Services Marketing, Export Marketing, Cross-Cultural Buyer Behaviour and Tourism Marketing; the degree ends with a dissertation or the Marketing Works industry project.

Career pathways

Students have access to a dedicated careers specialist, employability seminars, interview support and CV compilation.

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