MSc Digital Marketing Management at University of Strathclyde

Programme overview

An MSc delivered by Strathclyde Business School's Department of Marketing, balancing strategic thinking and theory with practical digital marketing skills. The programme is triple-accredited (AACSB, EQUIS, AMBA) and culminates in a capstone project with local businesses.

What you will study

Modules: Strategic Digital Marketing, Consumer Behaviour, Brand Management & Strategy, Social Responsibility & Sustainability, Marketing Research in a Digital Age, Integrated Marketing Communications, eMarketing in Practice, Artificial Intelligence in Marketing and Data Analytics for Marketing, followed by a research project and a Data-Driven Digital Transformation Project with local businesses through the Digital Marketing Clinic.

Career pathways

Students receive a dedicated careers specialist, employability seminars, interview support and CV help, with classes designed to prepare graduates for careers in global digital markets.

Official programme page

Application information

Entry requirements

Minimum second-class Honours degree, or overseas equivalent, in marketing or business; business-related degrees should include a significant marketing component. Work experience in digital marketing and/or management is advantageous but not compulsory. English language (international applicants): IELTS 6.5 overall with no component below 5.5.

Domestic applicants: GBP 16,050 a year (2026/27). Full-time MSc rate (table row covers MSC/PGDIP); Scotland and rest of UK Source

International applicants: GBP 32,800 a year (2026/27). Full-time MSc rate (table row covers MSC/PGDIP) Source

Intake: September

Duration: 12 months full-time

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