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MSc Digital Marketing Management (January) at University of Strathclyde

University of Strathclyde, United Kingdom

Programme overview

An MSc delivered by Strathclyde Business School's Department of Marketing, balancing strategic thinking and theory with practical digital marketing skills. The programme is triple-accredited (AACSB, EQUIS, AMBA) and culminates in a capstone project with local businesses.

Faculty: Strathclyde Business School  |  Department: Marketing  |  Duration: 12 months full-time  |  Intake: January  |  Study mode: full-time (January start)  |  Location: Glasgow, Scotland, United Kingdom

What you will study

Modules: Strategic Digital Marketing, Consumer Behaviour, Brand Management & Strategy, Social Responsibility & Sustainability, Marketing Research in a Digital Age, Integrated Marketing Communications, eMarketing in Practice, Artificial Intelligence in Marketing and Data Analytics for Marketing, followed by a research project and a Data-Driven Digital Transformation Project with local businesses through the Digital Marketing Clinic.

Official programme page

Application information

Entry requirements

Minimum second-class Honours degree, or overseas equivalent, in marketing or business; business-related degrees should include a significant marketing component. Work experience in digital marketing and/or management is advantageous but not compulsory. English language (international applicants): IELTS 6.5 overall with no component below 5.5.

Domestic applicants: GBP 16,050 a year (2026/27). Full-time; same fee for Scotland and England/Wales/Northern Ireland. Source

International applicants: GBP 32,800 a year (2026/27). Full-time. Source

Intake: January

Duration: 12 months full-time

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