BA (Hons) Marketing at University of Strathclyde

Programme overview

Develops skills for marketing and management careers, covering customer requirements, added-value products and services and the role of communications in customer satisfaction. It is delivered by a department ranked in the global top 100 for Marketing (QS World University Rankings 2026) within a triple-accredited business school (AACSB, EQUIS, AMBA). Students take part in national and international marketing competitions.

Faculty: Strathclyde Business School | Department: Marketing | Intake: September 2027 | Study mode: full-time | Location: Glasgow, Scotland, United Kingdom

What you will study

Year 1 introduces entrepreneurship and the vocabulary and concepts of marketing; Year 2 covers factors influencing buyers and marketing in retail and services; Year 3 covers traditional and digital marketing communication and strategic marketing planning; Year 4 covers brands and branding strategy with elective classes. The Management Development Programme runs through the first three years.

Career pathways

Graduates specialising in marketing have business awareness and communication skills and find jobs across drinks, finance and service sectors.

Official programme page

Application information

Entry requirements

Highers (standard): AAAA or AAABB at first sitting, AAAABB at second sitting; minimum entry ABBB (first sitting) or AABBB (second sitting); English at B and Maths or Applications of Maths National 5 at B. A Levels: ABB-BBB, with GCSE English Language or Literature at 6/B (or an essay-based A Level at B) and GCSE Maths 6/B. IB: 32-30 with no subject below 5, including English SL5 and Maths or Maths Studies SL5. HNC/HND: relevant HNC/HND with A in Graded Units. Deferred entry not normally accepted. International applicants: standard university requirement of IELTS Academic 6.5 overall with no band below 5.5 (other accepted tests listed by the university).

Domestic applicants: GBP 9,790 a year (2026/27). Rest of UK (England, Wales, Northern Ireland, Isle of Man, Channel Islands, Republic of Ireland) rate for full-time undergraduate programmes; Scotland-domiciled fee to be confirmed by the Scottish Funding Council Source

International applicants: GBP 22,750 a year (2026/27). Overseas fee, tuition only, full-time per academic year. Source

Intake: September 2027

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