BA (Hons) Hospitality and Tourism Management & Marketing at University of Strathclyde

Hospitality and Tourism Management & Marketing is a joint Honours degree at the University of Strathclyde combining Hospitality & Tourism Management and Marketing, taught within Strathclyde Business School, which is triple-accredited by AACSB, EQUIS and AMBA. The degree follows a broad-based Year 1 across business disciplines alongside the Management Development Programme, with entry to the Honours year subject to a 55% average in the Year 2 and 3 subject modules.

Faculty: Strathclyde Business School  |  Duration: 4 years (Honours)  |  Intake: September 2027  |  Study mode: full-time  |  Location: Glasgow, Scotland, United Kingdom

What you will study

Hospitality & Tourism Management: concepts of hospitality, tourism, cultural heritage, festivals and events in Year 1; Service Encounter Management and Destination Positioning & Management in Year 2; planning and running an event in Year 3; Tourism Analysis & Case Studies and a dissertation in Year 4. Marketing: basic principles of marketing in Year 1, buyer behaviour and retail and service marketing in Year 2, marketing communications and strategic marketing planning in Year 3, and brand value classes in Year 4 (options include International Business Management, Sports Marketing and Social Marketing).

Career pathways

Hospitality & Tourism Management graduates are recruited into the hotel industry and service sector as graduate trainees, managers, restaurant supervisors and trainee accountants. Marketing graduates find jobs in the drinks, finance and service sectors as brand managers, marketing assistants, marketing and sales trainees and media executives.

Official programme page