PhD Marketing at University of Stirling

Programme overview

Doctoral research on a broad range of marketing topics, often in collaboration with industry, charities and government bodies. The programme is accredited by the Economic and Social Research Council and affiliated with the Business and Management Pathway of the Scottish Graduate School.

Department: Marketing and Retail Division | Duration: 3 years full-time, 6 years part-time | Intake: 1st day of any month | Study mode: full-time / part-time | Location: Stirling, Scotland, United Kingdom

What you will study

Original research; divisional strengths include consumer culture and society, retail studies, brands and branding, corporate social responsibility and marketing in small and medium sized enterprises.

Official programme page

Application information

Entry requirements

An upper second class honours Bachelors degree or higher qualification; for some studentships and programmes a suitable masters degree may be specified. English language (international applicants): IELTS Academic or UKVI 6.5 overall with at least 6.0 in each sub-skill; Pearson Test of English (Academic) 62 overall with 60 in each sub-skill; TOEFL taken before 21 January 2026: 88 overall with 20 reading, 19 writing, 19 listening, 22 speaking; TOEFL taken from 21 January 2026: 4.5 overall with no band below 4. Application requires a research proposal, proof of qualifications, an academic reference and a CV, and a funding plan.

Domestic applicants: GBP 5,238 a year (2026/27). UK (home) full-time rate, all subjects; part-time £2,619 per year Source

International applicants: GBP 21,500 a year (2026/27). International full-time rate; part-time £10,750 per year; registration-only fee £500 after the fee-paying years Source

Intake: 1st day of any month

Duration: 3 years full-time, 6 years part-time

Explore more study programmes

Business