MSc Sport Business Analytics at University of Stirling

Programme overview

The MSc Sport Business Analytics teaches technical data skills for sport, taught by experts from the business school, computing science and sport, and is suitable for applicants without a coding background. Exit awards are a Postgraduate Certificate and Postgraduate Diploma.

Duration: 12 months full-time; 24 months part-time | Intake: September 2027 | Study mode: full-time / part-time | Location: Stirling, Scotland, United Kingdom

What you will study

Mostly face-to-face teaching on campus including lectures, seminars and PC labs, assessed by exams/class tests and coursework including written assignments.

Career pathways

Tactical analysis, talent evaluation and recruitment, and market, financial and competitor analysis, in roles such as sport data analyst, sport recruitment analyst, sport business development specialist, sport operations manager and sport finance analyst.

Official programme page

Application information

Entry requirements

A minimum of a second class honours degree or equivalent; applicants without these but with significant relevant work/life experience are encouraged to apply. English language (international applicants): IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill; Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill; TOEFL exams taken before 21 January 2026: 80 overall with 18 in reading, 17 in writing, 17 in listening, 20 in speaking; TOEFL exams taken from 21 January 2026: 4 overall with no less than 4 in any band.

Domestic applicants: GBP 5,750 a year (2026/27). Students from the UK and Republic of Ireland; part time rate Source

International applicants: GBP 12,150 a year (2026/27). International (including EU) students; part time rate Source

Intake: September 2027

Duration: 12 months full-time; 24 months part-time

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