MSc Public Relations and Strategic Communication at University of Stirling

Programme overview

The MSc Public Relations and Strategic Communication gives hands-on experience creating, executing and assessing PR and communication campaigns with classic and digital tools, with a focus on digital media. Exit awards are a Postgraduate Certificate and Postgraduate Diploma.

Duration: 12 months full-time; 24 months part-time | Intake: January 2027, September 2027, January 2028 | Study mode: full-time / part-time | Location: Stirling, Scotland, United Kingdom

What you will study

Taught elements run across two semesters through lectures, seminars, workshops, field trips and visiting speaker presentations.

Career pathways

Public relations, organisational and corporate communications, strategic communication, PR consultancy, communication agencies, in-house communication departments and NGO advocacy.

Official programme page

Application information

Entry requirements

A minimum of a second class honours degree or equivalent; applicants without these but with significant relevant work/life experience are encouraged to apply. English language (international applicants): IELTS Academic or UKVI 6.5 with a minimum of 6.0 in each sub-skill; Pearson Test of English (Academic) 62 overall with 60 in each sub-skill; TOEFL exams taken before 21 January 2026: 88 overall with 20 in reading, 19 in writing, 19 in listening and 22 in speaking; TOEFL exams taken from 21 January 2026: 4.5 overall with no less than 4 in any band.

Domestic applicants: GBP 3,367 a year (2026/27). Students from the UK and Republic of Ireland; part time rate Source

International applicants: GBP 5,100 a year (2026/27). International (including EU) students; part time rate Source

Intake: January 2027, September 2027, January 2028

Duration: 12 months full-time; 24 months part-time

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