MSc Public Relations and Strategic Communication (Online) at University of Stirling

Programme overview

The online MSc Public Relations and Strategic Communication covers PR and communication theories, strategic PR planning, media relations and production, and research methods, and has students design and evaluate a strategic PR plan. Exit awards are a Postgraduate Certificate and Postgraduate Diploma.

Duration: 12 months full-time (16 months if starting in January); 32 months part-time (online) | Intake: January 2027, September 2027, January 2028 | Study mode: full-time / part-time (online) | Location: Stirling, Scotland, United Kingdom

What you will study

Three compulsory modules, three optional modules and a dissertation, studied online with a recommended two-day residential school.

Career pathways

Public relations, organisational and corporate communications, strategic communication, PR consultancy, communication agencies and in-house communication departments.

Official programme page

Application information

Entry requirements

A minimum of a second class honours degree or equivalent; applicants without these but with significant relevant work/life experience are encouraged to apply. English language (international applicants): IELTS Academic or UKVI 6.5 with a minimum of 6.0 in each sub-skill; Pearson Test of English (Academic) 62 overall with 60 in each sub-skill; TOEFL exams taken before 21 January 2026: 88 overall with 20 in reading, 19 in writing, 19 in listening and 22 in speaking; TOEFL exams taken from 21 January 2026: 4.5 overall with no less than 4 in any band.

Domestic applicants: GBP 10,100 a year (2026/27). Full-time annual fee Source

International applicants: GBP 15,300 a year (2026/27). Full-time annual fee Source

Intake: January 2027, September 2027, January 2028

Duration: 12 months full-time (16 months if starting in January); 32 months part-time (online)

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