MSc Marketing at University of Stirling

Programme overview

The MSc Marketing is accredited by the Chartered Institute of Marketing and covers the theory and practice of marketing, multi-channel and digital marketing, responsible marketing, consumer behaviour and brand creation. No business background is required.

Duration: MSc full-time: 12 months; MSc part-time: 24 months | Intake: September 2027 | Study mode: full-time / part-time | Location: Stirling, Scotland, United Kingdom

What you will study

Three core 20-credit modules in Semester 1 on modern marketing frameworks; three core modules in Semester 2 on quantitative and qualitative analysis, strategic marketing practice (with the Markstrat simulation) and omnichannel marketing; a group business consultancy project over the summer; and the Flying Start Leadership Programme. Taught through lectures, tutorials, case studies, computer simulations, site visits and company projects.

Career pathways

Roles such as marketing manager, public relations officer, marketing strategist, advertising account executive, business adviser, market researcher, digital marketer and media buyer.

Official programme page

Application information

Entry requirements

A minimum of a second class honours degree or equivalent. No background in business is required, but a strong interest in marketing is needed. Applicants without these formal qualifications but with significant appropriate or relevant work experience are encouraged to apply. International applicants: IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill; PTE Academic 60 overall with a minimum of 59 in each sub-skill; TOEFL iBT (taken before 21 January 2026) 80 overall with 18 reading, 17 writing, 17 listening, 20 speaking, or (from 21 January 2026) 4 overall with no band below 4.

Domestic applicants: GBP 5,750 a year (2026/27). Students from the UK and Republic of Ireland; part time rate Source

International applicants: GBP 12,150 a year (2026/27). International (including EU) students; part time rate Source

Intake: September 2027

Duration: MSc full-time: 12 months; MSc part-time: 24 months

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