MSc Marketing Analytics at University of Stirling

Programme overview

The MSc Marketing Analytics teaches how to interpret marketing data generated by businesses and communicate findings, using Big Data such as social media comments and product reviews, data analytics and marketing simulations, and consultancy-style projects with opportunities to work with a business.

Duration: MSc full-time: 12 months; MSc part-time: 24 months | Intake: January 2027, September 2027, January 2028 | Study mode: full-time / part-time | Location: Stirling, Scotland, United Kingdom

What you will study

Practical sessions on data analytics and marketing simulations, consultancy-style projects and the Flying Start Leadership Programme; the course builds a toolbox of analytical techniques and strategic insight for roles across marketing management, operations planning, sustainability, customer relationship management and supply chain management.

Career pathways

Roles in strategic planning, sustainability analytics, customer insight, marketing analytics, and finance, pricing or technical analytics, as well as operations, sustainability and supply chain management.

Official programme page

Application information

Entry requirements

A minimum of a second class honours degree or equivalent. No background in business is required, but a strong interest in marketing and data analytics is needed. Applicants without these formal qualifications but with significant appropriate or relevant work or life experience are encouraged to apply. International applicants: IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill; PTE Academic 60 overall with a minimum of 59 in each sub-skill; TOEFL iBT (taken before 21 January 2026) 80 overall with 18 reading, 17 writing, 17 listening, 20 speaking, or (from 21 January 2026) 4 overall with no band below 4.

Domestic applicants: GBP 5,750 a year (2026/27). Students from the UK and Republic of Ireland; part time rate Source

International applicants: GBP 12,150 a year (2026/27). International (including EU) students; part time rate Source

Intake: January 2027, September 2027, January 2028

Duration: MSc full-time: 12 months; MSc part-time: 24 months

Explore more study programmes

Business