MSc Digital Media and Communication at University of Stirling

MSc Digital Media and Communication builds analytical, creative and production skills grounded in theory, with a distinctive focus on human information behaviour. It is open to students from all academic and professional backgrounds and includes a supervised professional placement with an external organisation.

Duration: MSc full-time: 12 months (September start) or 15 months (January start); part-time: 24 months (September) or 30 months (January)  |  Intake: January 2027, September 2027, January 2028  |  Study mode: full-time / part-time  |  Location: Stirling, Scotland, United Kingdom

What you will study

Autumn compulsory modules are Advanced Topics in Communication, Human Information Behaviour and Media Research Methods. In spring students choose three options toward digital analytics and marketing or digital content production. The summer is a supervised research dissertation or a digital project, with the option of producing a digital media product instead of a dissertation. Field trips have included BBC Scotland, V&A Dundee and Codebase Stirling.

Career pathways

Typical roles include digital marketing manager, content strategist, digital copywriter, media manager, web content designer, social media manager and marketing communications manager.

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