MSc Digital Marketing and Brand Management at University of Stirling

Programme overview

MSc Digital Marketing and Brand Management covers brand management in the digital age, planning and creating digital marketing campaigns, the conceptual frameworks behind digital marketing strategy, text analytics and data analysis. The course is accredited by the Chartered Institute of Marketing and the University is AACSB accredited. No business background is required.

Duration: MSc full-time: 12 months; part-time: 24 months | Intake: January 2027, September 2027, January 2028 | Study mode: full-time / part-time | Location: Stirling, Scotland, United Kingdom

What you will study

Semester 1 has three 20-credit modules on digital marketing and brand management frameworks and text analytics. Semester 2 has two compulsory modules (quantitative and qualitative data analysis; consumer and user experience) plus one optional module, Omnichannel Marketing or Visual Communication Design. The summer is a business consultancy project with an external client, alongside the Flying Start Leadership Programme.

Career pathways

Roles held by graduates include marketing manager, brand manager, product marketing manager or consultant, sales consultant, director of marketing and e-business, senior PR specialist, marketing and communications officer, social media manager and account executive.

Official programme page

Application information

Entry requirements

Minimum second class honours degree or equivalent; applicants without these qualifications but with significant relevant work or life experience are encouraged to apply. No business background is required but a strong interest in marketing and brand management is expected. English language (international applicants): IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill. Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill. TOEFL exams taken before 21 January 2026: 80 overall with 18 in reading, 17 in writing, 17 in listening, 20 in speaking. TOEFL exams taken from 21 January 2026: 4 overall with no less than 4 in any band.

Domestic applicants: GBP 5,750 a year (2026/27). Students from the UK and Republic of Ireland; part time rate Source

International applicants: GBP 12,150 a year (2026/27). International (including EU) students; part time rate Source

Intake: January 2027, September 2027, January 2028

Duration: MSc full-time: 12 months; part-time: 24 months

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