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BA (Hons) Sport Business Management at University of Stirling

University of Stirling, United Kingdom

Programme overview

BA (Hons) Sport Business Management is a four-year single honours on-campus degree covering marketing, branding, sponsorship and event management in the sport industry.

Duration: 48 months  |  Intake: September 2027  |  Study mode: full-time / part-time  |  Location: Stirling, Scotland, United Kingdom

What you will study

Sport management and technical expertise, business enterprise and market awareness. Years 1-2 give a grounding in business, management and sports studies; Years 3-4 cover sport business theory and applications including marketing, policy and event management. Includes a work placement and a final-year consultancy project with a business.

Career pathways

Roles include sport management, sport marketing, sport sponsorship and media, and sport event management.

Official programme page

Application information

Entry requirements

Year 1 entry (four-year honours): Highers AABB; A-levels BBB; IB Diploma 28 points; BTEC (Level 3) DDM. Year 2 entry (three-year honours): Advanced Highers ABB; A-levels ABB; IB Diploma 32 points; essential subjects: to include Business and Physical Education. Scottish HNC/HND: year one minimum entry with Bs in graded units. Access courses (University of Stirling access course and SWAP, mature students only): pass with 50% or above. Foundation Apprenticeships are considered equivalent to 1 Higher at Grade B. English, Welsh and Northern Irish HNC/HND: Merits and Distinctions; Access to Higher Education: 60 credits, minimum 45 at QCF Level 3, pass at 60% or above. Widening access students may be eligible for an adjusted offer; care-experienced applicants are guaranteed an offer if they meet minimum entry requirements. English language for international applicants: IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill; PTE Academic 60 overall with a minimum of 59 in each sub-skill; TOEFL iBT (exams before 21 January 2026) 80 overall with 18 reading, 17 writing, 17 listening, 20 speaking.

Domestic applicants: GBP 1,820 a year (2026/27). Scottish students; full time rate Source

International applicants: GBP 19,500 a year (2026/27). International students (including EU); full time rate Source

Intake: September 2027

Duration: 48 months

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