BA (Hons) Retail Marketing at University of Stirling

Programme overview

BA (Hons) Retail Marketing is a four-year full-time on-campus degree giving a grounding in retail business principles, including store operations, marketing, distribution, logistics and consumer behaviour.

Duration: 48 months | Intake: September 2027 | Study mode: full-time | Location: Stirling, Scotland, United Kingdom

What you will study

Store operations, marketing, distribution, logistics and consumer behaviour, plus modules in digital marketing, analytics and e-commerce, with sustainability and social responsibility embedded. Taught by lectures and tutorials with case studies, site visits and guest speakers; assessed by coursework and exams, with a final-year dissertation on a retail topic. Semester 5 or 6 may be spent studying abroad.

Career pathways

Prepares graduates for specialised retail careers or general management; graduates are in senior positions at retailers including Marks and Spencer, Tesco and Primark.

Official programme page

Application information

Entry requirements

Year 1 entry (four-year honours): Highers AABB; A-levels BBB; IB Diploma 28 points; BTEC (Level 3) DDM. Year 2 entry (three-year honours): Advanced Highers ABB; A-levels ABB; IB Diploma 32 points. Scottish HNC/HND: year one minimum entry with Bs in graded units. Access courses (University of Stirling access course and SWAP, mature students only): pass with 50% or above. Foundation Apprenticeships are considered equivalent to 1 Higher at Grade B. English, Welsh and Northern Irish HNC/HND: Merits and Distinctions; Access to Higher Education: 60 credits, minimum 45 at QCF Level 3, pass at 60% or above. Widening access students may be eligible for an adjusted offer; care-experienced applicants are guaranteed an offer if they meet minimum entry requirements. English language for international applicants: IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill; PTE Academic 60 overall with a minimum of 59 in each sub-skill; TOEFL iBT (exams before 21 January 2026) 80 overall with 18 reading, 17 writing, 17 listening, 20 speaking.

Domestic applicants: GBP 1,820 a year (2026/27). Scottish students; full time rate Source

International applicants: GBP 19,500 a year (2026/27). International students (including EU); full time rate Source

Intake: September 2027

Duration: 48 months

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