BA (Hons) Marketing at University of Stirling

Programme overview

BA (Hons) Marketing is accredited by the Chartered Institute of Marketing (CIM) and teaches marketing alongside an understanding of business and customers.

Duration: 4 years (48 months) full time | Intake: January 2027, September 2027, January 2028 | Study mode: full-time | Location: Stirling, Scotland, United Kingdom

What you will study

Consumer behaviour, marketing theory, communication and branding, data and market research, analytical and digital technology skills, digital marketing, and value-led marketing including sustainability and consumer wellbeing. Teaching includes lectures, seminars, workshops, computer-based simulations and client-based projects; students complete a dissertation in the final year.

Career pathways

Marketing, advertising, social media, public relations and business.

Official programme page

Application information

Entry requirements

Year 1 entry (four-year honours): Highers AABB, A-levels BBB, IB Diploma 28, BTEC (Level 3) DDM. Year 2 entry (three-year honours): Advanced Highers ABB, A-levels ABB, IB Diploma 32. Entry into Year 2 or Year 3 may be possible depending on HNC/HND course. International applicants: IELTS Academic or UKVI 6.0 overall with a minimum of 5.5 in each sub-skill; Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill; TOEFL (taken before 21 January 2026) 80 overall with 18 reading, 17 writing, 17 listening, 20 speaking; TOEFL (taken from 21 January 2026) 4 overall with no less than 4 in any band.

Domestic applicants: GBP 1,820 a year (2026/27). Scottish students; full time rate Source

International applicants: GBP 19,500 a year (2026/27). International students (including EU); full time rate Source

Intake: January 2027, September 2027, January 2028

Duration: 4 years (48 months) full time

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