MSc Marketing Analytics at University of Southampton

With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data. If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you.

Faculty: Social Sciences  |  Department: Business, accounting, finance and marketing  |  Duration: 1 year full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Southampton, England, United Kingdom

What you will study

This is a 12-month course, you'll complete all your taught modules in the first 9 months and in the final 3 months you'll work on your dissertation. Compulsory modules provide a balanced grounding in the skills of marketing analytics. The first semester will build upon your knowledge of digital marketing analytics.

Career pathways

Graduates commonly work in sectors including specialist marketing, advertising and pr agencies, marketing departments within other organisations in all sectors. Careers directly related to the course include advertising account executive, advertising art director, digital marketer, market researcher, marketing executive, media buyer, public relations office, sales promotion account executive.

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