MSc Digital Marketing at University of Southampton

Develop the skills you need for a career in digital marketing on this specialist UK master’s course. Our academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You’ll be well prepared to enter the industry, equipped with the skills that are most in demand.

Faculty: Social Sciences  |  Department: Business, accounting, finance and marketing  |  Duration: 1 year full-time  |  Study mode: full-time  |  Intake: September 2027  |  Location: Southampton, England, United Kingdom

What you will study

You'll study this digital marketing master’s degree over 12 months. In the first 9 months (semesters 1 and 2) you'll study the taught part of your course. This is made up of modules that everyone on the course takes, and modules we’ll ask you to choose from a list of options.

Career pathways

Graduates commonly work in sectors including specialist marketing, advertising and pr agencies, marketing departments within other organisations in all sectors. Careers directly related to the course include advertising account executive, advertising art director, digital marketer, market researcher, marketing executive, media buyer, sales promotion account executive, social media manager.

Official programme page