MSBA & MSEM Business Analytics and Sport and Entertainment Management at University of South Carolina

Programme overview

In just two years, gain cutting-edge analytics skills and a powerful business foundation that prepare you to lead and innovate in the fast-paced world of sport and entertainment. An integrated curriculum blending business analytics and sport and entertainment management allows you to earn two advanced degrees simultaneously. The program’s strong career focus, real-world application and industry-connected instruction prepare you for high-demand roles such as sport data analyst or revenue strategist.

Faculty: College of Hospitality, Retail and Sport Management / Darla Moore School of Business | Duration: 54 credit hours | Study mode: full-time | Location: Columbia, SC, United States

What you will study

Candidates can expand skills and knowledge in general business analytics, while gaining specialized knowledge in the application of the skills within sport and entertainment management. Master skills like predictive modeling in sport management, data visualization, revenue optimization, and event operations tailored to dynamic, high-energy industries.

Career pathways

Potential careers include Sport Data Analyst, Business Intelligence Manager, Revenue Optimization Strategist, Event and Venue Operations Analyst.

Official programme page

Application information

Entry requirements

Admissions (University of South Carolina Academic Bulletin): The Admissions Office should normally admit applicants who meets the following conditions: Applicant has a minimum total GMAT is 650 or the GRE score is 305. Undergrad GPA of at least 3.0 Applicants are also expected to have at least one semester of calculus or similar quantitative training. Preference will be given to STEM majors or applicants with strong quantitative backgrounds as well as students who have a minor in business. Evidence of English proficiency includes a minimum TOEFL score of 100 – internet-based or a minimum 7.5 IELTS score. Waivers may be considered where command of English language is demonstrated, such as award of another English-language graduate degree. The GMAT/GRE requirement may be waived for applicants with superior performance in their undergraduate studies and/or significant related previous work experience. MSEM/MSBA Admission Note : MSEM generally admits...

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Graduate applications are accepted for Fall, Spring and Summer terms; Fall applications open the prior September, Spring applications open in January and Summer applications open in May.

The graduate application fee is $50 per primary application, reinstated effective August 1, 2026. Deadlines are programme-specific. The Moore School of Business, the Arnold School of Public Health and the College of Nursing use their own applications; the Moore School charges an additional $50 application fee for graduate programmes.

Apply through the official page: https://www.sc.edu/admissions-at-sc/applications/index.php

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