BAJMC Advertising at University of South Carolina

Programme overview

Learn persuasive communications as you prepare for a successful and rewarding career in a top agency or on an in-house team at corporations around the globe. As an advertising major, you'll learn what it takes to promote and sell products and services. Learn how to create, manage and execute advertising campaigns for all kinds of clients.

Faculty: College of Information and Communications | Department: School of Journalism and Mass Communications | Duration: 119-122 credit hours | Study mode: full-time | Location: Columbia, SC, United States

What you will study

As an advertising student, you'll tailor your education to match your career goals, choosing from dozens of specialized classes to spark your imagination. You’ll also have opportunities to participate in fun events like the yearly Super Bowl ad competition or the all-night event CreateAthon@USC. And you can now pursue a concentration in sports media.

Career pathways

Potential careers include Account Manager, Market Researcher, Media Planner, Copywriter, SEO Specialist, Social Media Marketer/Strategist.

Official programme page

Application information

Entry requirements

Admissions (University of South Carolina Academic Bulletin): Entrance Requirements Freshman Students In order to be admitted to a program of study in the School of Journalism and Mass Communications, freshmen must meet all University admission requirements. In order to continue in the program, each student must attain a minimum USC GPA of 2.50 upon completion of 30 degree-applicable hours. Credit received for remedial work is not counted toward the 30 hours. Transfer Students A student desiring to transfer to the School of Journalism and Mass Communications, from either another college of the University or another institution, must have a cumulative minimum GPA of 2.50 on all work attempted. Transfer students from other institutions must take at least half the journalism and mass communications course work in residence at the University of South Carolina Columbia. Other journalism and mass communications courses from those institutions may be...

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms for first-year and transfer applicants: Fall (August-December), Spring (January-May) and Summer (June-July). Transfer applications for Spring open Sept. 1 and for Summer and Fall open Feb. 1.

First-year applicants: Early Action deadline Oct. 15 (decision by mid-December, credentials due Nov. 1); Honors College deadline Nov. 15 (decision by mid-February, credentials due Dec. 1); Regular Decision deadline Dec. 1 (decision by mid-March, credentials due Jan. 15). Applicants apply with the USC Application or the Common App. The application fee is $70 for domestic first-year and transfer applicants and $100 for international applicants. USC is test-optional for fall, spring and summer 2027 terms; SAT/ACT scores are not required.

Transfer application deadlines (USC Columbia majors): Spring Nov. 1 (credentials Dec. 15); Summer May 1 (credentials May 15); Fall July 1 (credentials Aug. 1). Business majors: Summer May 1 (credentials May 1); Fall May 1 (credentials June 1); the Darla Moore School of Business does not enroll new spring transfer students. The transfer application fee is $70.

International first-year applicants: Early Action Oct. 15, Honors College Nov. 15, Regular Decision Dec. 1; the application fee is $100. Minimum English proficiency scores: TOEFL iBT 77, IELTS 6.5, PTE 53, Duolingo 115.

Apply through the official page: https://www.sc.edu/admissions-at-sc/applications/index.php

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