BSBA Marketing at University of South Carolina

Programme overview

Marketing majors enjoy problem-solving, are insightful and data-driven decision-makers and have strong interpersonal skills. Marketers are often the key stakeholders in driving sales and profits. Marketing is the process of planning and executing the development, pricing, distribution and promotion of services, products and ideas.

Faculty: Darla Moore School of Business | Duration: 121-125 credit hours | Study mode: full-time | Location: Columbia, SC, United States

What you will study

You'll earn a top-notch degree that begins with a broad, rigorous background in the liberal arts and a variety of business topics before diving into your major courses, focusing on marketing and how it applies to business insights and research to create successful ventures. Upon graduation, you'll be ready to start a career or postgraduate study.

Career pathways

Potential careers include Market Research, Business Analytics, Brand and Product Management, Digital and Social Media Marketing, Sales Management and Personal Selling, Retail Management.

Official programme page

Application information

Entry requirements

Admissions (University of South Carolina Academic Bulletin): Entrance Requirements In addition to the academic admission requirements of the Moore School of Business stated below, a limit on admission to the program may be imposed. An enrollment limit would become necessary if enrollment levels exceed school staffing capabilities and resources. The Undergraduate Admissions Committee, in consultation with the dean of the school, shall be responsible for adjusting undergraduate enrollment levels to ensure the quality of the undergraduate program. A student who meets admissions criteria will be favorably considered, but because of space limitations admission cannot be guaranteed. Once minimum criteria are met, all qualified applicants are placed into an admissions group and are ranked by academic credentials. Based on the number of available seats, students are admitted in ranked order until capacity is reached. The Moore School only considers new...

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms for first-year and transfer applicants: Fall (August-December), Spring (January-May) and Summer (June-July). Transfer applications for Spring open Sept. 1 and for Summer and Fall open Feb. 1.

First-year applicants: Early Action deadline Oct. 15 (decision by mid-December, credentials due Nov. 1); Honors College deadline Nov. 15 (decision by mid-February, credentials due Dec. 1); Regular Decision deadline Dec. 1 (decision by mid-March, credentials due Jan. 15). Applicants apply with the USC Application or the Common App. The application fee is $70 for domestic first-year and transfer applicants and $100 for international applicants. USC is test-optional for fall, spring and summer 2027 terms; SAT/ACT scores are not required.

Transfer application deadlines (USC Columbia majors): Spring Nov. 1 (credentials Dec. 15); Summer May 1 (credentials May 15); Fall July 1 (credentials Aug. 1). Business majors: Summer May 1 (credentials May 1); Fall May 1 (credentials June 1); the Darla Moore School of Business does not enroll new spring transfer students. The transfer application fee is $70.

International first-year applicants: Early Action Oct. 15, Honors College Nov. 15, Regular Decision Dec. 1; the application fee is $100. Minimum English proficiency scores: TOEFL iBT 77, IELTS 6.5, PTE 53, Duolingo 115.

Apply through the official page: https://www.sc.edu/admissions-at-sc/applications/index.php

Explore more study programmes

Business