MSc Strategic Marketing and Branding at University of Sheffield

Programme overview

A one-year masters for graduates of any discipline covering marketing theory and its application, with emphasis on brand strategy, management and international branding. The Management School holds Triple Crown accreditation (AMBA, EQUIS, AACSB).

Faculty: Faculty of Social Sciences | Department: Management School | Duration: 1 year full-time | Intake: September 2027 | Location: Sheffield, England, United Kingdom

What you will study

Modules include Marketing Management in the Digital Age, Contemporary Marketing Practices, Strategic Marketing Communications, International Consumer Behaviour, Retail and Services Marketing, Marketing in Society, Branding, Marketing Research and a Project Dissertation, with a company-based dissertation option.

Career pathways

Roles include marketing manager or executive, brand manager, product marketing manager, digital marketer, brand strategist, business development and market research analyst.

Official programme page

Application information

Entry requirements

Minimum 2:1 undergraduate honours degree in any subject. No prior marketing experience required. International applicants: IELTS 6.5 overall with 6.0 in each component, or University equivalent. No references or referee details and no supporting statement are required.

Domestic applicants: GBP 17,285 a year (2027/28). Home fee, per year Source

International applicants: GBP 36,055 a year (2027/28). Overseas fee, per year Source

Intake: September 2027

Duration: 1 year full-time

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