MSc Digital Marketing at University of Sheffield

Programme overview

An MSc teaching digital marketing strategy and current tools, including generative AI, SEO, analytics, influencer marketing, e-commerce and digital advertising. It is accredited by the Chartered Institute of Marketing, and no prior study of marketing is needed.

Faculty: Faculty of Social Sciences | Department: Management School | Duration: 1 year full-time | Intake: September 2027 | Location: Sheffield, England, United Kingdom

What you will study

Modules include Social Media, Influencer and Campaign Management, Digital Consumer Journey and E-Commerce Strategy, Marketing Management in the Digital Age, Strategic Marketing Communications, AI and Creative Tools for Digital Marketers, Principles of Data Analytics, Marketing Research and a project dissertation. Students can take a one-week micro-internship during the Easter break.

Career pathways

Graduates are prepared for careers in digital marketing, with skills in digital campaign planning and management, social media strategy, influencer marketing and the use of AI and creative tools.

Official programme page

Application information

Entry requirements

Minimum 2:1 undergraduate honours degree in any subject. International applicants: IELTS 6.5 overall with at least 6.0 in each component, or University equivalent. No references and no supporting statement are required.

Domestic applicants: GBP 17,285 a year (2027/28). 1 year full-time MSc tuition fee for 2027-28 entry. Source

International applicants: GBP 32,155 a year (2027/28). 1 year full-time MSc tuition fee for 2027-28 entry. Source

Intake: September 2027

Duration: 1 year full-time

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