Business
BA Accounting (Beijing Institute of Technology)
University of Reading, United Kingdom
- Degree
- Bachelor's
Business
University of Reading, United Kingdom
A Henley masters developing expertise in international marketing strategy and practice, covering global market analysis, cultural behaviours and strategic decision-making, including the complexity of trading across borders digitally. It is one of two MSc Marketing pathways.
Faculty: Henley Business School | Department: Marketing | Duration: 12 months full-time | Intake: September 2027 | Study mode: full-time | Location: Reading, England, United Kingdom
Modules include Digital Marketing, Market Insights, Measuring Marketing Performance, Strategic Marketing, Global Marketing Management, Cross-Cultural Marketing and Consumption, AI and Data Analytics in Business, Brand Strategy and Marketing Simulations, ending in an Applied Challenge, Marketing Project or Dissertation in Marketing.
Good second class degree or the equivalent from an internationally recognised university, in any discipline. English language: IELTS 6.5 with no component below 5.5. Rolling admissions: recommended application dates are 1 August (UK/Home) and 1 July (international).
Domestic applicants: GBP 15,400 a year (2027/28). 2027 entry Source
International applicants: GBP 28,650 a year (2027/28). 2027 entry Source
Intake: September 2027
Duration: 12 months full-time
Business
University of Reading, United Kingdom
Business
University of Reading, United Kingdom
Business
University of Reading, United Kingdom
Business
University of Reading, United Kingdom
Business
University of Reading, United Kingdom
Business
University of Reading, United Kingdom
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