MSc Consumer Behaviour at University of Reading

Programme overview

MSc Consumer Behaviour is a career-focused Masters in the School of Agriculture, Policy and Development at the University of Reading, accredited by the Chartered Institute of Marketing (CIM). It suits graduates from business and non-business backgrounds and combines theory with practical client-led projects.

Faculty: School of Agriculture, Policy and Development | Department: Graduate Institute of International Development, Agriculture and Economics | Duration: 12 months full-time; 24 months part-time | Study mode: full-time / part-time | Location: Reading, England, United Kingdom

What you will study

Compulsory modules are Consumer Behaviour: Concepts and Theory, Research Methods in Economics and Marketing, Applied Consumer Behaviour Project, Nudge, Motivation and Behaviour Change and an Individual Capstone Project. Options include Food Policy and Supply Chain Management, Advanced Marketing, Advertising and Branding, Contemporary Issues in Consumer Behaviour and Food Security and Development.

Career pathways

Graduates move into marketing, communications, marketing research and consulting, and behavioural science roles informing policy in areas such as public health, sustainability and finance.

Official programme page

Application information

Entry requirements

Normally a good undergraduate honours degree (high 2:2 or above) or equivalent from a university outside the UK. Applicants with relevant career experience are also welcome. A personal statement is required showing understanding of the course, motivation and goals. English language for international applicants: IELTS 6.5 overall with no element below 5.5 (or equivalent).

Domestic applicants: GBP 12,500 a year (2027/28). Full-time; part-time over two years is charged at 50% of the annual full-time fee in each year Source

International applicants: GBP 27,450 a year (2027/28). Full-time; part-time over two years is charged at 50% of the annual full-time fee in each year Source

Duration: 12 months full-time; 24 months part-time

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