International Marketing Strategy MSc at University of Northampton

This master's degree develops your ability to think strategically about marketing in an international context, covering global marketing strategy, digital marketing and market research. An optional placement prepares you for senior roles in multinational organisations.

Faculty: Faculty of Business and Law  |  Department: Advertising and Marketing  |  Duration: Full Time: 1 Year; Full Time Placement: 2 Years  |  Study mode: full-time (placement option)  |  Intake: September, February  |  Location: Northampton, England, United Kingdom

What you will study

Marketing is no longer just a business function, it is a way of doing business that places the consumer at the centre of organisational activity. Marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations. Modules include Global Marketing Strategy, Dissertation and Research Methods, Strategic Digital Marketing, Global Marketing Issues, International Marketing Research, Strategic Marketing Management, Luxury Brand Communications, Work-Based Project.

Career pathways

Successful completion of this international marketing strategy MSc course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation.

Official programme page