Advertising and Digital Marketing BA (Hons) at University of Northampton

Throughout this degree, you'll have the opportunity to work on a wide range of digital platforms and traditional advertising media. Gain experience plan real campaigns and graduate equipped with the skills required to work in the industry.

Faculty: Faculty of Business and Law  |  Department: Advertising and Marketing  |  Duration: Full Time: 3 Years; Full Time with Foundation: 4 Years; Part Time: 6 Years  |  Study mode: full-time, part-time  |  Intake: September  |  Location: Northampton, England, United Kingdom

What you will study

Our curriculum blends strategic thought leadership with core practical capabilities. You will develop a solid grounding in brand management, digital strategy, public relations, communications, and consumer psychology. Modules include Foundations of Marketing, Introduction to Marketing Communications, Foundations of Advertising Media, Digital Marketing Essentials, Understanding Consumers, Professional Skills for Marketing Practice, E-Marketing, Integrated Marketing Communications, Professional Practice for the Creative Industries, Managing the Communications Process, Brand Management, Public Relations Management and Practice.

Career pathways

You will graduate into an active network of alumni and industry partners who engage with our students through mentoring, live briefs, and professional networking.

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