Fashion Marketing and Communication BA (Hons) at University of Northampton

This degree covers fashion branding, marketing, merchandising, buying, styling, PR and digital communications. You'll study both fashion marketing and promotion in your first year before choosing a specialist route, graduating ready to launch your career in the industry.

Faculty: Faculty of Business and Law  |  Department: Advertising and Marketing  |  Duration: Full Time: 3 Years; Foundation: 4 Years; Part Time: 4 - 6 Years  |  Study mode: full-time, part-time  |  Intake: September  |  Location: Northampton, England, United Kingdom

What you will study

This Fashion Marketing and Communication degree is jointly delivered by experts in fashion, marketing, photography, digital communications and specialist software. You will study a combination of modules dependent on your desired career destination. Modules include Styling and Digital Fashion, Design Communication, Foundations of Marketing, Brand Stories and Consumer Behaviour, Photography for Fashion, Fashion Event, Fashion Marketing and Promotion in Practice, Client Conceptual Experience, Client Brand Resolution, Brand Management, Public Relations Management and Practice, Fashion Buying, Merchandising and VM.

Career pathways

Career destinations are wide and varied, as our fashion marketing course combines the transferable skills from a Fashion Marketing and Communication degree preparing you for operating in an increasingly digital environment.

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