BBA Marketing (Saint John) at University of New Brunswick

Programme overview

A concentration within the Bachelor of Business Administration at UNB Saint John. Graduates prepare for entry-level positions across private, public and non-profit sectors, including product development, sales, marketing strategy, advertising, public relations, media buying, event promotion, market research and brand management.

Faculty: Faculty of Business | Study mode: full-time | Location: Fredericton, New Brunswick, Canada

What you will study

The concentration requires a minimum of four designated marketing courses (12 credit hours). Compulsory courses are Business Research Methods and Consumer Behaviour; electives include Marketing on the Internet, Marketing Communications, Marketing of Services, Public and Non-profit Marketing, International Marketing and Studies in Small Business.

Career pathways

Marketing departments, marketing agencies, market research, brand management, advertising and public relations.

Official programme page

Application information

Entry requirements

Business (BBA), Ontario secondary school applicants: English 4U (minimum 60%); Math MHF4U (MCB4U or MGA4U also accepted, minimum 70%) (minimum 60%); two Group 1 electives (minimum 60% each); one elective from Group 1, 2 or 3 (minimum 60%); minimum admission average of 75%. New Brunswick applicants: English 122/Français 10411, Pre-Calculus A 120 and Pre-Calculus B 120 (minimum 60% each); two Group 1 electives and one Group 1, 2 or 3 elective (minimum 60% each); minimum admission average of 75%.

Requirements published at faculty level.

Domestic applicants: CAD 11,020 a year (2026-27). Annual full-time tuition for the Fall and Winter terms (2026-27, effective 1 September 2026) from UNB's Business full-time fee sheet, which covers this degree. Excludes mandatory fees, student union health/dental, insurance and other fees listed separatel Source

International applicants: CAD 22,996 a year (2026-27). Annual full-time tuition for the Fall and Winter terms (2026-27, effective 1 September 2026) from UNB's Business full-time fee sheet, which covers this degree. Excludes mandatory fees, student union health/dental, insurance and other fees listed separatel Source

UNB follows a semester system with Fall (September), Winter (January) and Summer (May to August) terms; Education (Fredericton), Kinesiology and Nursing have a fall/September intake only.

General application deadline is March 31 for Fall term and November 15 for Winter term; applications for undergraduate scholarships are due March 1. Programs accept fall applications after the deadline while seats remain.

Bachelor of Education, School Years Program and Bachelor of Education in Early Childhood Education (Fredericton): December 1; Concurrent Bachelor of Education (Saint John): January 31; Bachelor of Nursing, LPN-BN Pathway, LPN Bridge and Bachelor of Health Sciences: February 15; Advanced Standing Nursing Program (Moncton): November 15; Bachelor of Social Work: January 31.

The offer of admission must be accepted and the admission deposit paid by May 15.

International applicants: apply before June 1 for Fall (September) term, before October 1 for Winter (January) term and before February 1 for Summer (May to August) term as a guideline; Bachelor of Education (Fredericton and Saint John) December 15; Kinesiology March 31; Nursing February 15.

Apply through the official page: https://www.unb.ca/admissions/application/

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