BS Marketing at University of Nebraska-Lincoln

Programme overview

The field of marketing includes many different career opportunities, such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production.

Faculty: Business | Duration: 120 credit hours | Study mode: full-time | Intake: Fall, Spring and Summer start (first-year application deadlines: Summer/Fall May 1, Spring December 1) | Location: Lincoln, NE, United States

What you will study

Degree: Bachelor of Science in Business Administration; 120 credit hours required. New developments are appearing in quantitative analysis of marketing problems, the use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing.

Career pathways

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University.

Official programme page

Application information

Entry requirements

University-level (not programme-specific): admission is guaranteed to first-year applicants who complete the 16 core course units (English 4, mathematics 4, natural sciences 3, social sciences 3, world language 2) and meet one performance requirement: 3.0 cumulative high school GPA, or ACT 20+, or SAT 1040+, or rank in the top half of the graduating class. ACT/SAT scores are not required. Applicants who do not meet these requirements are reviewed by the admissions committee. College of Business: transfer and readmit students need a cumulative GPA of 2.5. Minimum cumulative GPA: 2.5 for graduation.

Tuition is charged per credit, so the total depends on the modules you register for each year. Current fees are listed in the official fee schedule.

Entry terms: Summer/Fall (August start) and Spring (January start). The first-year, transfer and international pages list fall 2027 and spring 2027 terms; spring 2027 classes begin January 11.

Fall 2027 application for admission opens August 1, 2026.

First-year and transfer applications: Summer/Fall deadline May 1; Spring deadline December 1. Applications received after the deadline may be placed on a waitlist. Fall 2027 priority deadline for scholarship notification is November 1 (admission application).

International applicants: Fall 2027 priority deadline November 1, final deadline May 1; Spring 2027 final deadline December 1. English proficiency scores due July 15 (fall), December 1 (spring), May 1 (summer).

The application fee is $45, payable by credit card or check (international applicants pay online by credit card). First-year applicants apply through the Common Application or Nebraska's own application. ACT/SAT scores are not required for admission and are encouraged for full scholarship consideration.

Apply through the official page: https://admissions.unl.edu/apply/

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