BA Strategic Communication: Advertising and Public Relations at University of Minnesota Twin Cities

This Strategic Communication: Advertising and Public Relations major prepares students for careers in advertising, public relations, and corporate, non-profit, political, and health communication fields. Students develop the tools that are essential to public relations and advertising careers and learn to craft messages and campaigns about products, brands, companies, organizations, services, and information across multiple media platforms.

Faculty: College of Liberal Arts  |  Duration: 4 years / 120 credits  |  Study mode: full-time  |  Location: Minneapolis, MN, United States

What you will study

Required components: Core Course, Principles of Strategic Communication, Professional Skills Courses, Context Courses, Capstone, Upper Division Writing Intensive within the major, Required Prerequisites. Collegiate Requirements: All CLA BA degrees require 18 upper-division (3xxx-level or higher) credits outside the major designator. These credits must be taken in designators different from the major designator and cannot include courses that are cross-listed with the major designator.

Career pathways

This Strategic Communication: Advertising and Public Relations major prepares students for careers in advertising, public relations, and corporate, non-profit, political, and health communication fields. Students develop the tools that are essential to public relations and advertising careers and learn to craft messages and campaigns about products, brands, companies, organizations, services, and information across multiple media platforms.

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